Trusted by founders.
Trusted by founders.
For founders who want clarity, focus, and taste in their product.
For founders who want clarity, focus, and taste in their product.
For founders who want clarity, focus, and taste in their product.
Studio
Studio
Studio
Granate
Granate
Granate
By Sarah Torossian
By Sarah Torossian
Your product works
yet something feels off
yet something feels off
It’s harder to understand than it should be. With every new feature, the experience gets heavier. The value isn’t immediately clear, and the product looks fine but not distinctive. You keep building, but without full clarity on what you’re building.
It’s harder to understand than it should be. With every new feature, the experience gets heavier. The value isn’t immediately clear, and the product looks fine but not distinctive. You keep building, but without full clarity on what you’re building.
Freelance services
Paris, Dubai
Studio Granate
Freelance services
Studio Granate
Freelance services
Studio Granate
SERVICES
We care about
How the product communicates its value
How the product communicates its value
How the product communicates its value
How brand and interface connect
How brand and interface connect
How brand and interface connect
Where friction breaks the experience product communicates its value
Where friction breaks the experience product communicates its value
Where friction breaks the experience product communicates its value
What should exist and what should not
What should exist and what should not
SERVICES
How we shape products
01
Product Direction
Define what the product should be, what it shouldn’t, and where it’s going.
01
Product Direction
Define what the product should be, what it shouldn’t, and where it’s going.
01
Product Direction
Define what the product should be, what it shouldn’t, and where it’s going.
02
Core Experience
Design clear, focused flows that make the product easy to understand and use.
02
Core Experience
Design clear, focused flows that make the product easy to understand and use.
03
Product Identity & UI Systems
Translate vision into a distinctive product, through UI, brand, and scalable systems.
03
Product Identity & UI Systems
Translate vision into a distinctive product, through UI, brand, and scalable systems.
Senior-level quality
Senior-level quality
Systems thinking
Systems thinking
Developer-friendly
Developer-friendly
Clear process
Clear process
On-brand, every time
On-brand, every time
Reliable partner
Reliable partner
Fast execution
Fast execution
Thoughtful feedback
Thoughtful feedback
Smooth handoff
Smooth handoff
OUR WORK
Previous teams that trusted us
Dailymotion's App
Dailymotion's App
Gigi
Gigi
Dailymotion's moderation tool
Dailymotion's moderation tool
Catch
Catch
Vintage wine cellar
Vintage wine cellar
Rabbit grocery app
Rabbit grocery app
Netflix Data Visualisation
Netflix Data Visualisation
Publicis group
Publicis group
Freelance services
Paris, Dubai
Studio Granate
Freelance services
Studio Granate
Freelance services
Studio Granate
Plans to start
Product Clarity
Clarify the real direction of your product before you invest months of development in the wrong thing. When you need a second eye to assess where the product is going, I step in to analyse the situation. Over a few focused days, I review the product, question assumptions, and help you determine whether you are moving in the right direction — and if not, what needs to change.
Delivery Time
5 days
Strategic review of your product or idea
Analysis of where clarity breaks and why
Identification of weaknesses, blind spots, and opportunities
Clear product direction and key decisions to take
Concrete recommendations (UX, positioning, simplification)
Annotated Figma file highlighting improvements
Structured document with insights and priorities
2 × 30-min strategic sparring calls
Product Pitch
Build the first version of your product that people immediately understand, trust, and want to use. This build focuses on designing a clear core experience that makes the value of your product immediately obvious.
Delivery Time
5 days
Definition of the core product direction and main flow
End-to-end design of 1 core flow (up to 15 steps)
3–5 high-fidelity screens defining the experience
Developed prototype (closer to real product, not just Figma)
Visual direction applied to the product (UI, typography, style)
Core UI kit (essential components for consistency)
Wireframes of the main flow (structure and logic)
Structured Figma file ready for development
Product Launch
When you have raised money and investors expect to see the real product take shape, I step in as a founding-level designer to build it with you and set the long-term standard for your product. This is about defining a product that sets the standard from day one, where every design decision establishes the level of quality the product will carry as it grows.
Delivery Time
5 days
Definition of product strategy and key decisions
Design of the full product experience across key flows
High-fidelity, production-ready UI
Strong visual identity embedded in the product
Scalable design system (components + foundations)
Complete product design ready for development
Ongoing alignment on product direction during the process
Structured Figma file ready for handoff
Plans to start
Product Clarity
Clarify the real direction of your product before you invest months of development in the wrong thing. When you need a second eye to assess where the product is going, I step in to analyse the situation. Over a few focused days, I review the product, question assumptions, and help you determine whether you are moving in the right direction — and if not, what needs to change.
Delivery Time
5 days
Strategic review of your product or idea
Analysis of where clarity breaks and why
Identification of weaknesses, blind spots, and opportunities
Clear product direction and key decisions to take
Concrete recommendations (UX, positioning, simplification)
Annotated Figma file highlighting improvements
Structured document with insights and priorities
2 × 30-min strategic sparring calls
Product Pitch
Build the first version of your product that people immediately understand, trust, and want to use. This build focuses on designing a clear core experience that makes the value of your product immediately obvious.
Delivery Time
5 days
Definition of the core product direction and main flow
End-to-end design of 1 core flow (up to 15 steps)
3–5 high-fidelity screens defining the experience
Developed prototype (closer to real product, not just Figma)
Visual direction applied to the product (UI, typography, style)
Core UI kit (essential components for consistency)
Wireframes of the main flow (structure and logic)
Structured Figma file ready for development
Product Launch
When you have raised money and investors expect to see the real product take shape, I step in as a founding-level designer to build it with you and set the long-term standard for your product. This is about defining a product that sets the standard from day one, where every design decision establishes the level of quality the product will carry as it grows.
Delivery Time
5 days
Definition of product strategy and key decisions
Design of the full product experience across key flows
High-fidelity, production-ready UI
Strong visual identity embedded in the product
Scalable design system (components + foundations)
Complete product design ready for development
Ongoing alignment on product direction during the process
Structured Figma file ready for handoff
Plans to start
Product Clarity
Clarify the real direction of your product before you invest months of development in the wrong thing. When you need a second eye to assess where the product is going, I step in to analyse the situation. Over a few focused days, I review the product, question assumptions, and help you determine whether you are moving in the right direction — and if not, what needs to change.
Delivery Time
5 days
Strategic review of your product or idea
Analysis of where clarity breaks and why
Identification of weaknesses, blind spots, and opportunities
Clear product direction and key decisions to take
Concrete recommendations (UX, positioning, simplification)
Annotated Figma file highlighting improvements
Structured document with insights and priorities
2 × 30-min strategic sparring calls
Product Pitch
Build the first version of your product that people immediately understand, trust, and want to use. This build focuses on designing a clear core experience that makes the value of your product immediately obvious.
Delivery Time
5 days
Definition of the core product direction and main flow
End-to-end design of 1 core flow (up to 15 steps)
3–5 high-fidelity screens defining the experience
Developed prototype (closer to real product, not just Figma)
Visual direction applied to the product (UI, typography, style)
Core UI kit (essential components for consistency)
Wireframes of the main flow (structure and logic)
Structured Figma file ready for development
Product Launch
When you have raised money and investors expect to see the real product take shape, I step in as a founding-level designer to build it with you and set the long-term standard for your product. This is about defining a product that sets the standard from day one, where every design decision establishes the level of quality the product will carry as it grows.
Delivery Time
5 days
Definition of product strategy and key decisions
Design of the full product experience across key flows
High-fidelity, production-ready UI
Strong visual identity embedded in the product
Scalable design system (components + foundations)
Complete product design ready for development
Ongoing alignment on product direction during the process
Structured Figma file ready for handoff