founder-image
founder-image
founder-image

Trusted by founders.

Trusted by founders.

For founders who want clarity, focus, and taste in their product.

For founders who want clarity, focus, and taste in their product.

For founders who want clarity, focus, and taste in their product.

Studio

Studio

Studio

Granate

Granate

Granate

abstract background for visual depth
abstract background for visual depth

Your product works

Abstract decorative image

yet something feels off

yet something feels off

It’s harder to understand than it should be. With every new feature, the experience gets heavier. The value isn’t immediately clear, and the product looks fine but not distinctive. You keep building, but without full clarity on what you’re building.

It’s harder to understand than it should be. With every new feature, the experience gets heavier. The value isn’t immediately clear, and the product looks fine but not distinctive. You keep building, but without full clarity on what you’re building.

Freelance services
Paris, Dubai
Studio Granate
Freelance services
Studio Granate
Women
Women

Meet the founder,

We care about

How the product communicates its value

How the product communicates its value

How brand and interface connect

How brand and interface connect

Where friction breaks the experience product communicates its value

Where friction breaks the experience product communicates its value

What should exist and what should not

What should exist and what should not

SERVICES

How I shape products

01

Product Direction

Define what the product should be, what it shouldn’t, and where it’s going.

01

Product Direction

Define what the product should be, what it shouldn’t, and where it’s going.

01

Product Direction

Define what the product should be, what it shouldn’t, and where it’s going.

Abstract background shape

02

Core Experience

Design clear, focused flows that make the product easy to understand and use.

Abstract background shape

02

Core Experience

Design clear, focused flows that make the product easy to understand and use.

Abstract background shape

02

Core Experience

Design clear, focused flows that make the product easy to understand and use.

Abstract background shape

03

Product Identity & UI Systems

Translate vision into a distinctive product, through UI, brand, and scalable systems.

Abstract background shape

03

Product Identity & UI Systems

Translate vision into a distinctive product, through UI, brand, and scalable systems.

Abstract background shape

03

Product Identity & UI Systems

Translate vision into a distinctive product, through UI, brand, and scalable systems.

OUR WORK

Previous teams that trusted us

Dailymotion's App
Dailymotion's App
Gigi
Gigi
Dailymotion's moderation tool
Dailymotion's moderation tool
Catch
Catch
Vintage wine cellar
Vintage wine cellar
Rabbit grocery app
Rabbit grocery app
Netflix Data Visualisation
Netflix Data Visualisation
Publicis group
Publicis group

Explore Pricing

icon-image
Product Clarity

Clarify the real direction of your product before you invest months of development in the wrong thing. When you need a second eye to assess where the product is going, I step in to analyse the situation. Over a few focused days, I review the product, question assumptions, and help you determine whether you are moving in the right direction — and if not, what needs to change.

Delivery Time

5 days

1700 €

Strategic review of your product or idea

Analysis of where clarity breaks and why

Identification of weaknesses, blind spots, and opportunities

Clear product direction and key decisions to take

Concrete recommendations (UX, positioning, simplification)

Annotated Figma file highlighting improvements

Structured document with insights and priorities

2 × 30-min strategic sparring calls

icon-image
Product Pitch

Build the first version of your product that people immediately understand, trust, and want to use. This build focuses on designing a clear core experience that makes the value of your product immediately obvious.

Delivery Time

5 days

4500 €

Definition of the core product direction and main flow

End-to-end design of 1 core flow (up to 15 steps)

3–5 high-fidelity screens defining the experience

Developed prototype (closer to real product, not just Figma)

Visual direction applied to the product (UI, typography, style)

Core UI kit (essential components for consistency)

Wireframes of the main flow (structure and logic)

Structured Figma file ready for development

icon-image
Product Launch

When you have raised money and investors expect to see the real product take shape, I step in as a founding-level designer to build it with you and set the long-term standard for your product. This is about defining a product that sets the standard from day one, where every design decision establishes the level of quality the product will carry as it grows.

Delivery Time

5 days

Custom Pricing

Definition of product strategy and key decisions

Design of the full product experience across key flows

High-fidelity, production-ready UI

Strong visual identity embedded in the product

Scalable design system (components + foundations)

Complete product design ready for development

Ongoing alignment on product direction during the process

Structured Figma file ready for handoff

Explore Pricing

icon-image
Product Clarity

Clarify the real direction of your product before you invest months of development in the wrong thing. When you need a second eye to assess where the product is going, I step in to analyse the situation. Over a few focused days, I review the product, question assumptions, and help you determine whether you are moving in the right direction — and if not, what needs to change.

Delivery Time

5 days

1700 €

Strategic review of your product or idea

Analysis of where clarity breaks and why

Identification of weaknesses, blind spots, and opportunities

Clear product direction and key decisions to take

Concrete recommendations (UX, positioning, simplification)

Annotated Figma file highlighting improvements

Structured document with insights and priorities

2 × 30-min strategic sparring calls

icon-image
Product Pitch

Build the first version of your product that people immediately understand, trust, and want to use. This build focuses on designing a clear core experience that makes the value of your product immediately obvious.

Delivery Time

5 days

4500 €

Definition of the core product direction and main flow

End-to-end design of 1 core flow (up to 15 steps)

3–5 high-fidelity screens defining the experience

Developed prototype (closer to real product, not just Figma)

Visual direction applied to the product (UI, typography, style)

Core UI kit (essential components for consistency)

Wireframes of the main flow (structure and logic)

Structured Figma file ready for development

icon-image
Product Launch

When you have raised money and investors expect to see the real product take shape, I step in as a founding-level designer to build it with you and set the long-term standard for your product. This is about defining a product that sets the standard from day one, where every design decision establishes the level of quality the product will carry as it grows.

Delivery Time

5 days

Custom Pricing

Definition of product strategy and key decisions

Design of the full product experience across key flows

High-fidelity, production-ready UI

Strong visual identity embedded in the product

Scalable design system (components + foundations)

Complete product design ready for development

Ongoing alignment on product direction during the process

Structured Figma file ready for handoff

Explore Pricing

icon-image
Product Clarity

Clarify the real direction of your product before you invest months of development in the wrong thing. When you need a second eye to assess where the product is going, I step in to analyse the situation. Over a few focused days, I review the product, question assumptions, and help you determine whether you are moving in the right direction — and if not, what needs to change.

Delivery Time

5 days

1700 €

Strategic review of your product or idea

Analysis of where clarity breaks and why

Identification of weaknesses, blind spots, and opportunities

Clear product direction and key decisions to take

Concrete recommendations (UX, positioning, simplification)

Annotated Figma file highlighting improvements

Structured document with insights and priorities

2 × 30-min strategic sparring calls

icon-image
Product Pitch

Build the first version of your product that people immediately understand, trust, and want to use. This build focuses on designing a clear core experience that makes the value of your product immediately obvious.

Delivery Time

5 days

4500 €

Definition of the core product direction and main flow

End-to-end design of 1 core flow (up to 15 steps)

3–5 high-fidelity screens defining the experience

Developed prototype (closer to real product, not just Figma)

Visual direction applied to the product (UI, typography, style)

Core UI kit (essential components for consistency)

Wireframes of the main flow (structure and logic)

Structured Figma file ready for development

icon-image
Product Launch

When you have raised money and investors expect to see the real product take shape, I step in as a founding-level designer to build it with you and set the long-term standard for your product. This is about defining a product that sets the standard from day one, where every design decision establishes the level of quality the product will carry as it grows.

Delivery Time

5 days

Custom Pricing

Definition of product strategy and key decisions

Design of the full product experience across key flows

High-fidelity, production-ready UI

Strong visual identity embedded in the product

Scalable design system (components + foundations)

Complete product design ready for development

Ongoing alignment on product direction during the process

Structured Figma file ready for handoff